通城县庄前村“欢乐农夫”农家乐旅游建设项目建议书目 录第一章、前言............................................................................................4第二章、项目概况....................................................................................42.1、农家乐旅游进展概况................................................................42.1.1、国外农家乐进展概况......................................................42.1.2、国内农家乐进展概况......................................................52.2、开发目的....................................................................................52.3、成功因素....................................................................................6第三章、庄前村开发条件分析................................................................63.1、区位条件良好............................................................................63.2、交通条件便利............................................................................63.3、政策环境优越............................................................................6第四章、市场分析....................................................................................74.1、市场潜力....................................................................................74.2、消费群体....................................................................................74.3、市场环境....................................................................................84.3.1、政治方面..........................................................................84.3.2、经济方面..........................................................................84.3.3、社会因素..........................................................................9第五章、产品分析....................................................................................95.1、农家乐旅游进展的特点............................................................95.2、产品特色优势......................................................
