..我 国 自 主 品 牌 汽 车 国 际 化 营 销 问 题 讨 论摘 要近年来，随着中国自主品牌汽车企业开始在国内市场站住脚，越来越多的企业开始向国际市场进军，这种现状被引起了广泛的关注。但是进军国际市场难度非常大，各种问题和困难也随之出现。 本文针对目前我国自主品牌汽车的现状以及走出国门后出现的难题，以及所要实行的国际化措施进行了探讨和总结，以企业国际化经营的相关理论为基础，就自主品牌汽车国际化营销进行了讨论。 论文对我国自主品牌汽车的国际化现状进行分析，分析包括我国自主品牌汽车国际化产生的诸多问题，并通过建立模型对其国际化营销进行了分析，在此基础上着重探讨了自主品牌汽车国际化营销战略中的成长战略，接着，对自主品牌汽车国际化营销的策略也做了讨论，最后针对于我国自主品牌汽车国际化营销所产生的问题提出了促进自主品牌汽车国际化营销的建议。关键词：自主品牌；汽车；国际化营销Research of Our Country Independent Brand Cars International MarketingAbstract In recent years, with China's independent brand automobile enterprises begin to take hold in the domestic market, more and more enterprises begin to march to the international market, the status is caused wide attention. But the difficulty is very big to enter the international market, all kinds of problems and difficulties also emerged. In this paper, in light of the present condition of the independent brand cars in China and abroad appear problem, and the internationalization measures are studied and summarized, on the basis of enterprise internationalization management related theory, independent brand automobile marketing internationalization has been studied.Papers on current situation of the internationalization of our country independent brand cars, analysis including the internationalization of our country independent brand cars produced by many problems, and by establishing the model of the international marketing is analyzed, and discussed in this paper on the b...
