策 划 书策 划 书.....................................................................................................................................................................11.策划背景...............................................................................................................................................................22.策划目的...............................................................................................................................................................43.营销策略...............................................................................................................................................................44.市场分析...............................................................................................................................................................54.1 电子商务进展趋势....................................................................................................................................54.2 网络直销的优势.........................................................................................................................................65.公司分析...............................................................................................................................................................75.1 海尔简介.....................................................................................................................................................75.2 加深海尔品牌的影响力.............................................................................................................................86.特色营销模式.......................................................................................................................................................86.1 网站营销模式概述.....................................................................................................................................86.2 网站特点.....
