中文摘要新中国成立以来，我们渐渐摆脱旧社会的落后生产力和科技，逐渐迎来了科学技术的迅猛进展，首当其冲的，当然是我们的 IT 技术。近几十年来，我们的生活，因为计算机技术的不断进展，发生了翻天覆地的变化。以前人民假如想买当地没有的某件货物，可能需要经过一番奔波或者托人去购买，而现在，你却可以选择另外一种方便快捷的方式——网络购物。当人们的生活水平不断提高，对物质生活的要求，也相应地提高了，宁愿选择最好的，也不同意凑合的现象越来越多了。在计算机技术迅猛进展浪潮下，应运而生的，就是网络营销。海南省拥有非常富饶的资源，不仅建立在她漂亮景色之上的旅游业，而且海南省所拥有的，还有她的特产。本地特产，富有历史文化，但是其销售模式和途径难以满足日异月新的科技社会。因此，这就是我们讨论海南特产的网络营销策划的主要目的。关键词：海南特产；网络营销；策划AbstractSince the founding of new China, we got rid of the old society backward productivity and technology, gradually ushered in the rapid development of scientific technology, above all, of course, is our IT technology. In recent decades, our life, because the development of computer technology, has undergone earth-shaking changes. If the people want to buy local before one piece goods, no may need after some travel or alone.so to buy, and now, but you can choose another kind of quick and convenient way -- the Internet shopping. When people's standard of living rises ceaselessly, to the material life requirement correspondingly raised, would rather choose the best, is not willing to makeshift phenomenon is more and more. In the rapid development of computer technology, emergent wave, is in Internet marketing. Hainan has very rich resources, not only established in her beautiful scenery on tourism, and Hainan have, and her speciality. The local specialty, rich culture and history, but its sales model and way to meet different months, new scientific and technological soc...
