目 录1 总 论............................................................................................................41.1项目概况................................................................................................................41.21.2 项目的建设必要性..........................................................................................41.3可行性讨论报告编制依据....................................................................................51.4主要技术经济指标与讨论结论............................................................................62 项目选址及建设条件.................................................................................72.1项目所处区域........................................................................................................72.2项目建设地点........................................................................................................82.3建设条件................................................................................................................93 市场分析...................................................................................................123.1XX 县中心城市写字楼市场分类讨论...............................................................123.2项目影响因素分析..............................................................................................123.3项目 STWO 分析.................................................................................................154 营销方案设计...........................................................................................194.1项目名称及产品定位..........................................................................................194.2目标客户..............................................................................................................194.3管理方案设计......................................................................................................204.4定价策略...................................
