目 录第一章 总论.....................................................................................11.1 项目概况.................................................................................11.2 报告编制依据和范围.............................................................31.3 项目单位概况.........................................................................51.4 综合评价.................................................................................8第二章 项目建设的背景及必要性.................................................92.1 项目建设背景.........................................................................92.2 项目建设的必要性...............................................................15第三章 市场分析及销售方案.......................................................223.1 市场分析...............................................................................223.2 市场前景分析.......................................................................293.3 项目产品 SWOT 分析..........................................................313.4 项目产品目标定位...............................................................353.5 市场营销策略.......................................................................353.6 市场风险分析.......................................................................38第四章 厂址选择和建设条件.......................................................404.1 厂址选择...............................................................................404.2 建设条件...............................................................................40第五章 产品方案与建设规模.......................................................465.1 产品方案...............................................................................465.2 建设规模与主要建设内容...................................................47第六章 工艺技术方案...................................................................496.1 种植技术方案.....................
