目录引言................................................................11．概况.............................................................11.1．位置.......................................................11.2．本身的优势.................................................11.3．周围景观...................................................11.4．环境污染及社会治安状况.....................................21.5．周围的交通条件.............................................21.6．学校.......................................................22．营销环境分析.....................................................22.1．宏观经济环境分析...........................................22.2．市场竞争环境分析...........................................22.3．目标客户群分析.............................................32.3.1 消费者人群.............................................32.3.2 购买者人群.............................................32.3.3 购买者习惯.............................................33．SWOT 分析........................................................43.1．优势.......................................................43.2．机遇.......................................................43.3．劣势.......................................................43.4．威胁.......................................................54．市场营销战略.....................................................54.1．市场细分...................................................54.2．目标市场选择...............................................54.3．市场定位...................................................54.4．价格定位...................................................65．推广策略.........................................................65.1．项目命名...................................................65.2．销售渠道选择...............................................75.3．广告策略...................................................75.4．媒介策略...................................................7时代广场营销策划方案引言...
