夕卜文文献原文及译文E-commerce and corporatestrategy:an executive perspectiveAbstractDespite the recent downturn in Internet-basebusiness,the dollarvalue of electronic commerce (EC) transactioniss increasingt an astoundingrate.In consumer-to-business applications, the amount of money spent by online shoppers is nearly doubling every y is expected to approach US$ 1 billion by 24 while bus iness-to-bus iness sales is( to reach US$ 1.3 trillion by 23. These opportunities, powered by the evolving compi communication technologiese,nable companies to gain tremendous operationaelfficiencies, personalizatioann,d informationbased productsand servicesM.ore and more conventional brickand mortar firms see e-commerce initiatives offeringstrategicpportunitielso transcendtheirnormal operationsThis study proposes that < e-commerce initiativare important strategic initiatives and that firms with a stronger EC market orientation w successfulContent analysiof CEO’s lettero shareholderof 145 Fortune5 firmswas conducted to evaluatethe importanceof EC and strategiocrientationT.he resultsprovide support to the study’s proposidiondicate that EC must be pursued carefully as a strat initiative rather than as an appendage to an existing organization.Author.Keywords: E-commerce ; StrategicrientatioMarket orientatioCprporateperformance;CEO letter to shareholders; Customer orientation; Competitor orientation; Content anal：1. IntroductionThe emergence ofe-commerce is creating fundamental changes to the way that busines is conducted. These changes are altering the way in which every enterprise acquires we creates shareholder value. The myriad of powerful computing and communications techno] enabling e-commerce allow organizations 。 streamlinetheiibusinessprocessespnhance customer serviceand ...
