房地产开发有限公司名居前期策划报告目录第一篇市场分析.............................................................................................................................31.1、市场背景.........................................................................................................................41.1.1总体供求状况..........................................................................................................41.1.2市场趋势..................................................................................................................41.2、区域市场及本项目周边市场调查..................................................................................61.2.1区域市场特征..........................................................................................................61.2.2本项目周边主要物业概况......................................................................................61.2.3关于户型及实用率..................................................................................................61.2.4本区域租赁市场概况..............................................................................................6第二篇项目分析.............................................................................................................................62.1、项目基本资料及解析......................................................................................................62.1.1、地块解析...............................................................................................................62.1.2、项目基本资料.......................................................................................................62.2、项目分析.........................................................................................................................62.2.1、项目发展之SWOT分析......................................................................................62.2.2、项目发展战略.......................................................................................................62.2.3本项目综合评价......................................................................................................6第三篇物业发展建议......................................................................................................................63.1物业定位............................................................................................................................63.2、物业命名.........................................................................................................................63.3物业发展建议.....................................................................................................................6第四篇营销策划建议....................................................................................................................64.1销售前提条件和入市时机.................................................................................................64.2阶段性宣传方式制定.........................................................................................................64.4广告策略.............................................................................................................................64.5媒体组合策略..........................................................................................
