食堂营销策划方案

食堂营销策划方案食堂营销策划方案 学校：XXXXXXXXXXXXXXXX 专业： XXXXXXXXXXX 班级：XXXXXXXXXXXXXXXX 姓名： XXXX 学号： XX 目录一、市场分析.............................................................................11、目标市场.........................................................................................................12、市场定位.........................................................................................................1二、消费者行为分析.................................................................1 1、文化因素.........................................................................................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素.........................................................................................................2三、竞争对手分析.....................................................................2 1、快餐店.............................................................................................................2 2、校外的小吃.....................................................................................................2四、营销环境分析——SWTO 分析.........................................2 1、优势.................................................................................................................22、劣势.................................................................................................................33、机会.................................................................................................................34、威胁.................................................................................................................3五、营销策略.............................................................................31、产品方面......