XX 房地产项目营销策划书策划机构：XXXXX 公司策划时间:XXXX 年 XX 月 XX 月前言……………………………………………………………………………………………………………………………………………………………………………………………目录一、项目开发的背景......................................................................................................4二、环境分析................................................................................................................4（一）宏观环境分析.................................................................................................41.政治..............................................................................................................42.经济..............................................................................................................43.文化..............................................................................................................44.技术..............................................................................................................4（三）房地产行业进展现状分析.................................................................................4（四）房地产市场需求预测.......................................................................................5（五）消费者分析....................................................................................................6（六）竞争楼盘分析.................................................................................................61.竞争楼盘 A.....................................................................................................62.竞争楼盘 B.....................................................................................................63.竞争楼盘 C.....................................................................................................6三、房地产项目可行性分析.............................................................................................6（一）经济可行性........
