传播学视野下的中国传统文化“东学西渐”黄小琴 摘要：在文化传播讨论领域，中西文化的流向一直是学者们关注的焦点之一。特别是进入 20 世纪以来，由于西方文化在我国得到广泛传播，许多学者大都重点关注“西学东渐”，却忽视了对“东学西渐”的讨论。其实，在中西文化沟通史上，“东学西渐”从来就没有中断过，相反，中华文化的博大精深吸引了西方传教士、外籍华人、留学生、商人等的注意，并通过他们广泛传播到世界各地。本文从传播讨论的角度，通过对我国的“东学西渐”的传播环境、传播内容、传者、受者四个传播要素进行分析，找出其中的一些传播规律，以期对目前及今后我国文化传播活动有所启示。 关键词： “东学西渐” 传播环境 传播者 受传者 Abstract: In the culture communication research, the orientation of the east culture and the west culture is received considerable attention from many scholars. Especially since the 20-century, many scholars have been interesting in “the west culture communication to China”, but ignored “the China culture communication to the west”. In fact, “the China culture communication to the west” has never suspended in the east and west culture communication history. On the contrary, the board and profound China culture had attracted the west pulpit, the west scholars visiting China and other people and has been communicated to the world by them. In the context, I analyzed the communication environment, the communication messenger, the communicator, and the audience of “the China culture communication to the west” in view of the communication research in order to enlighten the current and future our country’s culture communication. Key word: “the China culture communication to the west”, the communication environment, the communication messenger, the communicator, the audience 中西文化沟通最早是指中国与西域地区国家的文化沟通，后指中国与中国以西国家的文化沟通，现在则是指中国与“西方”国家的文化沟通。中西...
