体育商品企划书目录1．背景......................................................................................................................32．简介................................................................................................................33．市场分析.......................................................................................................43.1 目标市场.......................................................43.11 当代大学生3.12 有其他上网习惯的中青年4．产品与营销...................................................................................................44.1 产品与价格定位.................................................44.2 产品及服务范围.................................................44.3 产品及销售......................................................54.42 促销的策略与创意..............................................54.43 内部营销策略...................................................54.5 市场推广成效....................................................54.6 持续完善.......................................................55.产品宣传...............................................................................................................................55.1 一个闪亮的产品宣传点...........................................55.2 选择合适的销售渠道.............................................55.3 选择合适的宣传媒体.............................................65.4 塑造公司和职员形象.............................................66．产品前期预测及售后服务.........................................................................66.1 产品前期预测....................................................66.2 产品售后服务....................................................66.3 售后服务的重要性................................................77．财务分析.......................................................................................................77.1 资金结构与规模....................................................
