广汽本田营销模式讨论摘要：广州本田就是我国汽车市场中得一个强势品牌,广州本田在近几年得进展与成功都就是有目共睹得。而它取得得成果取决于在中国独特得营销模式。基于此，本文对其营销模式进行讨论。在日益激烈得市场竞争中,好得营销模式非常重要,成功得营销模式会让企业具有强有力得竞争优势,立于不败之地。本论文希望通过对广州本田营销模式得讨论，给本田企业及国内其她汽车企业得进展提供参考意见,从而带来长远得效益.本文从前人得讨论出发,通过对广州本田营销现状进行分析得基础上，指出广汽本田市场营销面临得挑战,然后针对挑战提出改进对策及建议。关键词:营销模式；营销;广汽本田Honda marketing model researchAbstract：Guangzhou Honda is a strong brand in China’s automotive market, Guangzhou Honda in recent years, the development and success are obvious to all、 And its results depend on the unique marketing model in china、 Based on this， this paper studies the marketing model、 In the increasingly fierce market petition， a good marketing model is very important, successful marketing model will allow enterprises to have a strong petitive advantage ， in an invincible position 、 This paper hope that through the study of Guangzhou Honda marketing model， to Honda and other domestic enterprises to provide reference for the development of the automobile ， thus bringing long—term benefits 、 This article from the previous study, through the analysis of the status of Guangzhou Honda marketing, pointed out that the Honda marketing challenges ， and then put forward countermeasures and suggestions for improvement、Key words：Marketing model；Marketing；Guangqi Honda目录1 绪论......................................................................................................................................11 、 1 讨论背景 ................................................................................................................ 1 1 、 2 讨论...
