数码电脑电子商务网站方案策划书目录1.0 概述................................................32.0 行业分析............................................32.1 市场现状分析........................................32.2 市场需求分析........................................32.3 区域市场分析........................................42.4 用户结构分析........................................42.6 市场竞争分析........................................42.7 购买行为分析........................................52.8 市场进展趋势........................................53.0 行业网站分析........................................53.1 主要竞争对手........................................53.2 次要竞争对手........................................63.3 中国电子商务现状....................................64.0 网站策划............................................74.1 站点规划............................................74.2 网站定位............................................74.3 用户定位............................................74.4 信箱规划............................................74.5 网页规划............................................74.6 首页策划............................................74.7 栏目结构...........................................114.8 网站功能...........................................154.8.1 网站栏目管理....................................154.8.2 产品信息发布....................................154.8.3 广告发布管理....................................164.8.4 访问统计管理....................................174.8.5 社区系统........................................185.0 运营方案...........................................195.1 宣传方案...........................................195.1.1 媒体选择........................................195.1.2 宣传方式........................................195.1.3 宣传口号........................................195.2 技术方案...........................................195.3 推广方案...........................................2...
