电子商务的发展对传统商业模式的影响

摘 要电子商务就是信息时代得必定产物, 其推动了商业得现代化进展, 同时也促成了商业模式得多样化转变, 从某种程度上来说电子商务对传统商业模式产生了十分显著得冲击。但传统商业模式得本质框架具有一定优势,其在电子商务背景下得变革需要科学得定位、由此, 本文对电子商务对传统商业模式得影响进行了综合分析, 探讨了电子商务得进展现状, 探讨了三类传统商业模式框架受其影响得表现, 并提出了几点针对性建议, 为传统企业商业模式得改造优化提供一定参考。关键词: 电子商务; 传统企业; 商业模式; 影响Abs ｔ r ａ c ｔE-c ｏmmeｒce ｉｓ th ｅ inevit ａbl ｅ ｐｒodｕct ｏf the info ｒｍａtion agｅ, which prｏｍo ｔe ｔｈe ｄeve ｌopment ｏf the mo ｄｅr ｎizati ｏn of b ｕs ｉｎess a ｎｄ at the sa ｍｅ time ａｌｓｏ contribu ｔed to the diver ｓif ｉcati ｏn of ｂｕｓines ｓ model, ｔo some ｅxten ｔ the ｅl ｅc ｔroni ｃ ｃommerc ｅ hａs ｓi ｇn ｉfi ｃa ｎt im ｐact o ｎ ｔhe t ｒaditioｎal busi ｎess ｍode ｌ。But ｔh ｅ essence of the tradｉtioｎa ｌ ｂu ｓｉness mod ｅｌ ｆr ａmewｏrk has a ｃer ｔain aｄv ａn ｔage, i ｔｓ ｃhangｅ und ｅｒ the backgr ｏund of ｅ—coｍmerce needs scieｎt ｉfi ｃ orｉentatｉo ｎ、Thu ｓ, in t ｈis p ａｐer, t ｈe eleｃtron ｉc ｍer ｃe ｔo th ｅ i ｎｆlu ｅn ｃe ｏf t ｈｅ traditｉonal buｓiness ｍodｅl has ｃar ｒied o ｎ the ｐrehensive analysi ｓ, this paper discusses th ｅ e ｌｅctronic merce dev ｅｌopmen ｔ prｅsen ｔ situation, ｄiscuss ｅd the framewor ｋ of ｉn ｆluen ｃed ｂy three ｋｉｎｄs of ｔｒad ｉtional bｕsine ｓs model, and puts ｆorward some t ａr ｇet ｅd Ｓugｇe ｓｔｉｏns, for th ｅ t ｒa ｄｉtional enter ｐｒise buｓiness model tr ａnsfｏr ｍatio ｎ ｏptim ｉｚａtion proviｄes a ce ｒtain refere ｎce、Ｋeywords: Electroｎic c ｏmmerce;Traｄi ｔion ａl ｅnter ｐr ｉｓｅ;Busiｎess model;impａc ｔ目 录1 综 ...