摘 要随着市场经济的发展,企业面临的市场竞争越来越激烈,为了能够充分的提升市场竞争力,企业开始重视内部管理,通过提升内部管理水平为企业获得更多的发展机会。存货管理作为企业内部管理中的重要组成部分,对于企业的发展以及企业的经营管理活动具有非常大的影响。因此很多的企业开始加强对存货的重视,提升存货管理水平。目前我国企业在存货管理中存在很多的问题,不仅影响了存货管理水平的提升,还影响了企业整体运营活动的顺利开展,这对于企业的发展而言是非常不利的。下面我们就以海澜之家股份有限公司为例,对于目前企业存货管理中存在的问题进行深入的分析,根据问题寻找问题出现的原因,并针对原因提出有效的改善措施,保证企业在激烈的市场竞争环境下能够获得更好的发展。【关键词】 存货 库存管理 信息系统 存货周转率Abstract With the development of market economy, enterprises are facing more and more fierce market competition. In order to fully enhance market competitiveness, enterprises begin to attach importance to internal management, through improving the level of internal management for enterprises to obtain more opportunities for development. Inventory management, as an important part of enterprise internal management, has a great impact on the development of enterprises and their business management activities. Therefore, many enterprises begin to pay more attention to inventory management and improve the level of inventory management. At present, there are many problems in the inventory management of Chinese enterprises, which not only affect the improvement of the inventory management level, but also affect the smooth development of the enterprise's overall operation activities, which is very unfavorable for the development of enterprises. Next, we take Hailan Home Co., Ltd. as an example, make a deep analysis of the existing problems in the inventory management of enterprises, find out the reasons for the problems, and put forwar...