目 录一、区域市场分析-----------------------------------------------------------------------------------------------2（一）供应分析-----------------------------------------------------------------------------------------------2（二）需求分析-----------------------------------------------------------------------------------------------7（三）价格分析-----------------------------------------------------------------------------------------------8（四）结论-----------------------------------------------------------------------------------------------------9二、项目分析----------------------------------------------------------------------------------------------------10（一）项目优势分析----------------------------------------------------------------------------------------10（二）项目劣势分析----------------------------------------------------------------------------------------11（三）存在的机会-------------------------------------------------------------------------------------------12(四)面临的威胁-----------------------------------------------------------------------------------------------12三、销售方案----------------------------------------------------------------------------------------------------13（一）目前存在的问题-------------------------------------------------------------------------------------13（二）项目定位----------------------------------------------------------------------------------------------14（三）客户定位----------------------------------------------------------------------------------------------14（四）价格方案----------------------------------------------------------------------------------------------14（五）项目建议----------------------------------------------------------------------------------------------15（六）销售策略----------------------------------------------------------------------------------------------15（七）现场包装----------------------------------------------------------------------------------------------19四、宣...
