南极人陈列手册目录第 1 章 陈列概论....................................................21.1 美化陈列的目的..............................................21.2 陈列的基本原则..............................................31.3 陈列的基本形态..............................................31.4 陈列的基本要素..............................................4第 2 章 陈列的表现方法..............................................72.1 展示陈列的表现方法..........................................72.2 强调陈列的表现方法..........................................82.3 陈列把握的要件..............................................9第 3 章 陈列的技巧.................................................123.1 陈列的基本要求.............................................123.2 陈列的基本技巧.............................................143.3 商品陈列的表现技巧.........................................173.4 商品陈列展示的注意事项.....................................193.5 墙面陈列技巧的运用.........................................193.6 橱柜陈列技巧的运用.........................................203.7 特价台陈列效果的表现.......................................213.8 商品陈列幅度的活用.........................................22第 4 章 陈列基本训练...............................................234.1 顾客商店购买五步曲.........................................234.2 陈列之基本型介绍...........................................244.3 色彩与商品展示.............................................284.4 色彩运用方法...............................................284.5 色彩管理...................................................344.6 吊杆的运用.................................................364.7 商品陈列的量...............................................384.8 商品橱、方格橱内的陈列.....................................394.9 有效果的挂衣架挂衣方式.....................................41第 5 章 装饰的特色重点.............................................515.1 三角型构成的原则.................
