电力营销管理系统建设原则及风险防范电力营销管理系统建设原则及风险防范 摘要：在市场经济环境下，电力企业之间的竞争也变得越来越激烈，电力企业为了自身的生存，就必须积极地了解市场的情况，对电力产品的销售和服务进行改革和调整
一些电力企业纷纷建立了自己的营销管理系统，提升企业的服务质量和管理水平，从而提高企业在消费者心目中的形象，增强企业的竞争力
本文将对电力营销管理系统的建设原则及其存在的风险进行讨论，并在此基础上提出一些行之有效的防范策略，以供参考
关键词：电力营销管理系统；建设原则；风险防范 Abstract: in a market economy environment, the competition between the electric power enterprise is also becoming more and more intense, the electric power enterprise in order to their own survival, we must actively understand the market situation, on power product sales and service reform and adjustment
Some power enterprises have set up their own marketing management system, the promotion enterprise's service quality and management level, so as to improve enterprise in the consumers' mind image, enhance the enterprise the competiti
