UNIQLO优衣库品牌管理分析

品牌管理分析報告Analysis of UNIQLO Brand Management組名：特別隊口號:Unique Unique，只因有你!目录一、摘要..........................................................................................................................................3二、品牌背景..................................................................................................................................31、品牌简介............................................................................................................................32、公司进展历程及成就.........................................................................................................3三、品牌定位..................................................................................................................................41、优衣库的品牌定位............................................................................................................42、优衣库的 SWOT 分析........................................................................................................53、优衣库的目标顾客............................................................................................................84、竞争者对比分析................................................................................................................8四、品牌元素................................................................................................................................111、公司和产品命名...............................................................................................................112、品牌形象设计..................................................................................................................123、广告语..............................................................................................................................124、视觉系统..........................................................................................................................135、门店设计...