个人品牌建设一、个人品牌概述........................................................................................................................................1（一）什么是个人品牌............................................................................................................................1（二)为什么要建设个人品牌..................................................................................................................1(三）个人品牌的作用..............................................................................................................................2二、个人品牌价值与个人品牌资产............................................................................................................3（一）个人品牌价值................................................................................................................................3（二）个人品牌资产................................................................................................................................5三、个人品牌建设的理念/原则..................................................................................................................5四、个人品牌建设实施................................................................................................................................6(一）个人品牌定位..................................................................................................................................7（二）个人品牌识别设计........................................................................................................................7（三）个人品牌传播推广........................................................................................................................8（四）个人品牌维护提升........................................................................................................................8一、个人品牌概述(一)什么是个人品牌提起品牌，我们首先想到的是企业，是商品，比如可口可乐、IBM、SONY ...
