第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共20页企业战略管理的理论和方法TheoriesandMethodologiesinStrategicManagementChapter1IntroductionofStrategicManagementOutlineofthischapter1.Definitionofstrategicmanagement(SM).2.SomekeytremsuesedinSM3.ModelofSM.4.AimsofSM.5.FunctionsandbenefitsofSM6.ReasonsfornotdoingSM.7.GuildlinesorprinciplesforaneffectiveSM.8.MethodologiesofSM9.AbilitieslearnedandpracticedinSM.1.1definitionofSM(orSMP).Strategicmanagementprocessisthefullsetofcommitments,decisions,andactionsrequiredforafirmtoachievestrategiccompetitivenessandearnaboveaveragereturns.Andmorespecifically,SMcanbedefinedasanartandscienceofformulating,implementingandevaluatingoveralldecisionsthatenableanbusinessorganization(BO)toachieveitslongtermobjectives.1.2somekeytermsoftenusedinSMA.strategists:CEO,president（总裁）,chairoftheboard（董事长）,executivedirector（执行董事）,orentrepreneur（企业家）,whoareresponsibleformakingstrategicdecisionandwhowillalsotakemostresponsibilityforfailureandsuccessofaBO.B.mission（使命）andvision（愿景）.a.Mission:whichidentifythebusinessscopeforaBO.b.Vision:whichsettheultimateobjectivesandprospectsforaBO.C.longtermobjective:referstospecificresults,whichaBO*strivestoachievewithinaperiodlongerthanoneyear.D.annualobjective(*manage)第2页共20页第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共20页E.Strategy:referstothemeanswhichisusedbyaBOtoachieveitslongtermobjectives.e.gfocus（专业化）,acquisition（收购）,diversification（多元化）,retrenchment（收缩）.F.policy:referstothemeanswhichisusedbyaBOtoguideitsdaytodayoperation,e.gcompensationpolicy,motivationpolicy,businessrules,costcontrolregulation,customerservicepolicy,ect.ThepolicyoftenreflectthebusinessethicsandvaluesofaBOanditstopmanagement.1.3modelofSMSteps1:strategicanalysis,whichcanbefurtherdividedintofollowingsteps:externalanalysis,internalanalysis.Step2:strategyformulation,whichcanbefurtherdividedintofollowingsteps:strategicpositioni.edevelopingvisionandmissionforabusinessorganization,andstrategyselection,whichmainlyfocusonselectingproperstrategiestoachievethelongtermobjectiveofaBO.Steps3:strategyimplementation,whichcanbefurtherdividedintofollowingsteps:establishingobjectives,managingtoachieveobjectives.Steps4:strategyevaluation,whichcanbefurtherdividedintiofollowingsteps:evaluatingstrategy,adjustingstrategy.1.4aimofSMWhenweconductSM,allofSMactivitiesshouldbeaimedatlongtermbenefitsratherthanshortterminterests,andtheoriesandmethodsusedinSMarealsodevelopedandpracticedonthebasisoflongtermobjectives.Therefore,inthelongrun,theaimofSMaswellasthewholeBOistoprovidecustomersatisfactionandconstantlycompetetobethebestamongmanyothercompetitors.Sothefundamentalbusinessethicsisthealtruim.1.5functionsandbenefitsofSMThemajorfunctionorbenefitofSMistoprovideacleardirectionandpathsforthefuturedevelopmentofaBO.1.6whysomeBOsdonotconductSM.a.firefightingmanagementb.wasteoftimec.tooexpensived.fearoffailuree.overconfident1.7GUIDELINEOFSMA.Forwardthinking.B.Fullsightthinking.C.Trendthinking.D.Rationalthinking.E.Paththinking.1.8methodologyusedinSMA.thefirstmethodologyisbinaryanalysisordialectics,whichanalysetwosidesoftheissueandtry第3页共20页第2页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共20页tomakecomprehensiveconclusionofthetargetediss...
