电商时代大中型商业企业应如何适应市场变革—以永辉超市为例内容摘要在电商时代，产品更新速度加快、信息更加透明、贸易流动更快、行业竞争与日俱增，所有这些都冲击着传统大中型商业企业的发展，但电商时代的到来也给大中型商业企业带来无限的机遇，运营成本降低、市场多元化、资金流动快、行业技术交流快捷等等，大中型商业企业处在时代的十字路口，保守传统只能被时代淘汰，只有适应电商时代市场变革，才能冲出重围。本文以电商时代我国大中型商业企业为研究对象，从电商时代的机遇和挑战两方面分析大中型商企应对市场竞争的策略，并以大中型商企永辉超市经营现状进行调研，利用静态比较分析法，将传统商企和现代电商的经营模式进行比较分析，结合我国传统商企的特点，提出因地制宜的转型措施与方案。关键词：大中型商业企业 电子商务 转型Abstract: In the era of electricity business, the speed of product renewal is faster, the information is more transparent, the trade flow is faster and the industry competition is increasing. All of these are influencing the development of traditional large and medium-sized commercial enterprises, but the arrival of the commercial era also brings to the large and medium- To the infinite opportunities, lower operating costs, market diversification, fast flow of funds, industry and technology exchange fast, and so on, large and medium-sized commercial enterprises at the crossroads of the times, conservative tradition can only be eliminated by the times, only to adapt to the era of electricity market changes , In order to rush out. This paper takes the large and medium-sized commercial enterprises in our country as the research object, analyzes the strategies of large and medium-sized commercial enterprises to deal with the market competition from the opportunities and challenges of the era of electricity business, and carries on the research and research on the current situation of the large and medium-sized enterpri...
