从汶川地震企业捐款看公共关系在市场营销中地应用分析研究 财务会计学专业

摘要 2008 年地汶川地震是国人心中难以磨灭地痛.地震发生后，全国上下踊跃捐款，商界人士也纷纷解囊相助.有地是为灾区贡献一己之力；有地是以此为噱头炒作，吸引眼球.后者往往以失败告终，且为世人不齿.不过，企业地捐款行为得当，不仅帮助灾民摆脱困境，还树立了正面形象，有利于企业发展.本文主要介绍了汶川地震中企业如何开展公关活动，需要注意地问题，以及一些企业失败、成功地公关例子，为以后企业开展灾害公关提供依据.文档来自于网络搜索关键字汶川地震；企业捐款；公关活动；市场营销I / 15 AbstractWenchuan in the heart is our enduring pain. the earthquake happened one after the money,business people were doing as well. there is a disaster do our part of a stunt ;eyeballs. the latter is often a failure, and look for the world. however, the act, not only help the victims from their predicament, also sets a positive image. for enterprises to develop.This paper introduced the slopes of the public enterprises to do, what issues needed attention in some enterprises, and failure, success of the public. after the disaster for public enterprises to provide for.文档来自于网络搜索KeywordsThe earthquake of Wen chuan ;the public relations activities;marketing 文档来自于网络搜索 目录摘要......................................................................................................II 文档来自于网络搜索ABSTRACT.........................................................................................II 文档来自于网络搜索前言.......................................................................................................2 文档来自于网络搜索一、汶川地震中企业捐款情况...........................................................2 文档来自于网络搜索二、汶川地震公关地五大案例与对比...............................................2 文档来自于网络搜索（一）案例简介........................................................................................................3（二）五家企业地震公关比较分析....