论商业展示环境中的情境化设计和实现 环境工程专业

论商业展示环境中的情境化设计摘 要商业展示环境通过氛围的营造、情感的激发等，这一系列情境化的设计所带来的感官、情感上三维的强烈视觉冲击力，来吸引消费者的视线，激发其潜在消费欲望，最终影响其购买去向。本文通过对商业展示环境中的情境化设计的介绍，进而对情境化设计与商业展示环境的相互影响进行阐述、分析，以及归纳总结商业展示环境中的情境化空间的构建，并由此分析商业展示环境中情境化设计的艺术，及如何营造一个舒适美观的商业展示环境。【关键词】商业展示环境；情境化设计；影响；情境空间Theory of the situation in commercial display environment designAbstractPick to show business environment and so on, by the atmosphere of the build, emotional triggers the series of sensory, emotional situation of design three-dimensional strong visual impact, to attract consumer attention, arouse their potential consumption desire, and finally affect the purchase. Based on the design of the situation in show business environment is introduced, then the situation of commercial display design and environment, elaborates the mutual influence and analyze and sum up the situation in commercial display environment space building, and analyses the scene in the show business environment design art, and how to build a comfortable and beautiful commercial display environment.【 Key words 】 commercial display environment; Scene design; Influence; Situation space目 录引 言.............................................................1一、情境化设计......................................................1（一）、情境化设计的概念............................................1（二）、情境化设计的背景............................................2（三）、情境化设计发展现状..........................................2二、情境化设计与商业展示环境的相互影响..............................2（一）、情境化设计提供更好的商业展示环境............................3 1.情境化设计丰富商业展示环境......................