昆明会展业竞争力分析研究研究分析 工商管理专业

摘 要随着经济全球化的深入和城市经济结构的的升级优化，会展业一跃成为众多经济产业中的新星，成为衡量一个城市的开放度和发展潜力的重要标志之一。目前我国会展业已初具规模，政府也高度重视，但其竞争优势还不明显。如何准确分析会展业的竞争力形成，结合会展城市现状进行有效的资源整合，带动相关的餐饮、住宿、交通、通信等消费，进而提高城市会展业竞争力，成为亟待解决的重要问题。本文从以下几个方面对昆明会展业竞争力做了研究：1. 运用比较优势理论对国内外会展业竞争力进行比较分析。2. 总结昆明会展业的发展现状和趋势，对比国内外著名会展城市的行业发展情况，运用“钻石模型”理论分析昆明会展业竞争力的构成。3. 针对昆明会展业存在的问题给出了合理建议，作出总结并提出讨论问题。关键词：会展业 “钻石模型” 理论 竞争力 AbstractWith the deepening of economic globalization and the continuous evolution and upgrading of the urban economic structure , the exhibition industry has become a new star in numerous economic industries and one of the most important symbols to measure the openness and the development potential of a city. At present, China's convention and exhibition industry has begun to take shape, the government also attaches great importance to it, but its competitive advantage isn’t evident. How to accurately analyze the form of the convention and exhibition industry competitiveness, combining the present situation of convention and exhibition cities for effective resource integration, to drive the consumption of related catering, accommodation, transportation, communications and so on, so that the competitiveness of city exhibition industry can be improved, has become an important problem to be solved quickly.This paper studies the competitiveness of Kunming convention and exhibition industry from the following several aspects: 1.Using the theory of comparative advantage to compare and analyze the exhibition industry competitive...