论现代橱窗展示设计中的意境营造分析研究—以童装橱窗为例 艺术设计专业

论现代橱窗展示设计中的意境营造 —以童装橱窗为例摘 要 橱窗是当代贸易环境资讯传播的信使，它不仅展示着产品的功能特征，也在设计师的渲染中传播了品牌的企业文化，并激发购买者的消费欲望。橱窗的意境营造是一个品牌在商业竞争中很有力的筹码，对色彩、道具、照明设计进行深入分析，探究消费者与童装橱窗的关系，准确定位消费者特征，并且运用六种表现手法营造意境。 【关键词】意境营造；童装橱窗；发展趋势；消费欲望The modern exhibition design in the creation of artistic conception—In children's clothing shop window for example Abstract Window is a modern trade environment information dissemination Messenger, it not only shows the functional characteristics of the product, but also in the designer's rendering of the spread of the brand's corporate culture, and to stimulate the consumer's desire to purchase. The artistic conception of the window is a brand in the business competition is very powerful chip, to color, props, lighting design for in-depth analysis, explore the relationship between the consumer and children's wear window, accurate positioning of consumer characteristics, and the use of six kinds of expression to create artistic conception. 【Key words 】artistic conception; children's window; development trend;consumption temptation目 录引言………………………………………………………………………………………1一、童装橱窗展示设计的发展概述……………………………………………………1（一）童装橱窗的发展…………………………………………………………………1（二）童装橱窗的现状…………………………………………………………………1二、童装橱窗设计与消费者的关系……………………………………………………2（一）童装消费者的特点………………………………………………………………2（二）以人为本的橱窗设计理念………………………………………………………3（三）橱窗环境、商品和人的关系……………………………………………………3三、童装橱窗的意境营造………………………………………………………...