第1页共23页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共23页互动游戏项目商业计划书2009年2月第2页共23页第1页共23页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共23页目录:1、摘要.....................................................................................................................41.1目标....................................................................................................................................41.2核心人员.............................................................................................................................41.3产品和服务.........................................................................................................................61.4市场分析.............................................................................................................................61.5竞争分析.............................................................................................................................71.5.1竞争对手分析...........................................................................................................71.5.2核心竞争优势...........................................................................................................81.6市场营销............................................................................................................................91.6.1收益来源..................................................................................................................91.6.2营销目标..................................................................................................................91.6.3营销策略...................................................................................................................91.6.4收入预算..................................................................................................................91.6.5合作联盟..................................................................................................................91.7融资计划.............................................................................................................................91.8风险分析...........................................................................................................................101.9结论..................................................................................................................................102、产品/服务..........................................................................................................112.1产品描述...........................................................................................................................112.1.1产品的概念形成......................................................................................................112.1.2产品发展战略..........................................................................................................112.2产品/服务的主要特点........................................................................................................112.3进一步的工作...................................................................................................................122.3.1.不断完善扩充游戏.....................................................................................