第1页共31页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共31页中国电信客户服务微博运营管理规范(1.0版)二零一一年四月第2页共31页第1页共31页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共31页目录第1章总则..................................................................................................................................41.1目的.........................................................................................................................................41.2解释权.....................................................................................................................................4第2章机构职责..........................................................................................................................42.1目的.........................................................................................................................................42.1集团层面.................................................................................................................................52.2省公司层面.............................................................................................................................5第3章微博设立..........................................................................................................................63.1目的.........................................................................................................................................63.2原则.........................................................................................................................................63.3微博设立权限.........................................................................................................................63.4设立平台.................................................................................................................................73.5基础信息设置.........................................................................................................................73.6关注设置.................................................................................................................................8第4章运营流程..........................................................................................................................94.1微博发文规范.........................................................................................................................94.2微博转贴规范.......................................................................................................................104.3微博评论规范.......................................................................................................................114.4微博维护规范.......................................................................................................................114.5回复与处理...........................................................................................................................134.6活动流程...............................................................................................................................204.7突发事件处理.......................................................................................................................20第5章信息安全....................