第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共20页——策划书目录一、执行总结1.1项目描述...........................................................................................................31.2市场...................................................................................................................31.3投资与财务.....................................................................................................................3二、项目背景..........................................................................................................................42.1产业背景...........................................................................................................42.2产品概述...........................................................................................................42.2.1动漫饮品.................................................................................................42.2.2西式餐点.................................................................................................42.2.3动漫手办公仔.........................................................................................42.2.4真人cosplay秀.......................................................................................42.3竞争优势...........................................................................................................5团队：张曦窦柳浩侍柄周脉席张晶王梦婷第2页共20页第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共20页2.4项目前景.........................................................................................................................5三、市场分析............................................................................................63.1行业及市场概述.............................................................................................................63.1.1饮料的市场行业及市场概述...........................................................................53.1.2动漫的行业及市场分析....................................................................................63.2项目的市场需求程度....................................................................................................73.3项目的目标市场.............................................................................................................73.4项目的市场竞争分析...................................................................................................73.4.1同类产品的竞争优势.........................................................................................73.4.2团队管理方面......................................................................................................73.4.3营销优势...............................................................................................................7四、总体进度安排和发展策略................................................................74.1项目安排...........................................................................................................74.2发展策略...........................................................................................................74.2.1短期目标.................................................................................................84.2.2中期目标...................................
