第0页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第0页共35页指导老师：孟鹰小组成员：胡小霞、胡清婷黄伟、陈荣曹陈林、曹明煌陈吉亮、陈仪才班级：09工管一班中国建设银行战略管理分第1页共35页第0页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共35页目录一·前言.............................................................................................................................................3二·PESTG模型分析（宏观环境分析）.........................................................................................42·1政治法律环境分析...........................................................................................................42·4社会文化环境分析...........................................................................................................62·5全球大环境分析...............................................................................................................7三·建行五力模型分析.....................................................................................................................83.1·潜在的进入者的威胁......................................................................................................93.2·供应商.............................................................................................................................103.3·现有企业间的竞争.........................................................................................................103.4·替代品.............................................................................................................................113.5、购买者讨价还价..........................................................................................................11四·企业内部环境分析和战略选择...............................................................................................124.1·建行核心竞争力..........................................................................................................124.2·多元化战略...................................................................................................................134.3·并购战略.......................................................................................................................154.4·国际化战略...................................................................................................................164.5·差异化战略...................................................................................................................17五·中国建设银行外部因素评定（EFE）矩阵：.........................................................................195.1、EFE矩阵......................................................................................................................195.2、EFE具体原因分析......................................................................................................19六·中国建设银行竞争态势矩阵分析（CPM分析）..................................................................216.1、CPM矩阵...................................................................................................................216.2、各权重评分理由..........................................................................................................21七·中国建设银行IFE矩阵分析....................................
