目录中文摘要、关键词.....................................................................................................................1前言.........................................................................................................................................2一、逆向思维的概念与特点.....................................................................................................2（一）逆向思维的概念......................................................................................................2（二）逆向思维的特点......................................................................................................31.敢于违背常理反常合道............................................................................................32.明确逆反的原因和结果............................................................................................3（三）逆向思维的分类......................................................................................................31.反转型逆向思维法....................................................................................................32.转换型逆向思维法....................................................................................................33.缺点逆向思维法........................................................................................................4二、逆向思维与广告创意.........................................................................................................4（一）广告创意的思维特点..............................................................................................41.横向思维....................................................................................................................42.求异思维....................................................................................................................43.想象思维....................................................................................................................5（二）逆向思维激发广告创意..........................................................................................5三、逆向思维在广告创意中的运用技巧.................................................................................6（一）比例逆向..................................................................................................................6（二）空间逆向..................................................................................................................7（三）秩序逆向..................................................................................................................8（四）材质逆向..................................................................................................................9（五）行为逆向................................................................................................................10四、结语...................................................................................................................................12参考文献...................................................................................................................................13Abstract、Keywords................................................................................................................14逆向思维在广告创意中的运用研究摘要：当前由于我...
