《企业竞争模拟》(7.4版之浏览器版)介绍材料北京大学光华管理学院王其文http://busimu.gsm.pku.edu.cn/2005年11月22日在新浪网上对“企业竞争模拟（BUSIMU）”的有关报道。目录一、《企业竞争模拟》软件简介........................................1二、软件使用简介....................................................31．软件进入方法..................................................32．使用方法......................................................33．注意事项和问题解答............................................6三、软件功能介绍....................................................81．查阅基础信息..................................................82．查阅公共信息..................................................83．查阅内部信息.................................................104．制定决策功能.................................................115.组织比赛功能.................................................126.企业竞争模拟简介和文献资料...................................13四、模拟向导.......................................................161．系统管理者...................................................162．赛区管理者...................................................163．竞争模拟参加者...............................................19五、企业竞争模拟规则...............................................231．一般规则...............................................232．市场营销...............................................23市场机制..............................................23产品分销..............................................24库存与预订..............................................243．生产管理...............................................25生产作业..............................................25材料定购..............................................25管理成本..............................................26研究开发..............................................264．人力资源管理............................................27新工人招聘与培训............................................27工人退休或解聘..............................................27员工待遇与激励..............................................275．财务管理...............................................28资金筹措....................................................28纳税与分红..................................................28现金收支次序................................................296．评判标准...............................................29六、企业发展历史与现状.............................................301．产品销售时间序列数据.........................................302．企业经营时间序列数据.........................................313．第9期财务状况分析...........................................32第9期现金流量表............................................32第9期末净资产..........................................33第9期末企业的产品销售状况.................................33第9期末企业状况(数值及名次)..............................344．公司第9期决策..........................................34七、企业竞争模拟疑难问题解答.......................................36八、计算机模拟与管理教学改革.......................................411．企业竞争模拟的由来...........................................412．教学方式的创新与探索.........................................423．北京大学的模拟软件研究工作...................................434．软...
