俊城浅水湾项目推广策略目录第一部分销售策略......................................................................................................41.销售策略....................................................................................................................41.1销售总策略.....................................................................................................41.22005年各阶段推售目标...............................................................................41.2.1销售初期（2005.2-3）.....................................................................41.2.2强销期（2005.4-6）.........................................................................71.2.3持销期（2005.7-9）.........................................................................91.2.4第二次强销期（2005.10-12）.......................................................111.3项目销售必备条件.......................................................................................111.3.1法律文件...........................................................................................111.3.2现场包装...........................................................................................121.3.3宣传途经...........................................................................................121.3.4销售工具...........................................................................................121.3.5销售策略...........................................................................................131.3.6其他配合...........................................................................................131.4销售方式.......................................................................................................141.4.1现场接待（坐盘销售）...................................................................141.4.2展销会...............................................................................................141.4.3数据库营销.......................................................................................141.4.4中原一二手联动...............................................................................151.4.5外延展示...........................................................................................151.4.6客户联谊会.......................................................................................151.5促销策略.......................................................................................................151.5.1折扣...................................................................................................161.5.2变相折扣汇总...................................................................................161.5.3宣传造势活动...................................................................................17第二部分宣传推广策略............................................................................................17第一章、意义·影响力..............................................................................................18标竿·关于俊城·浅水湾的奖项..............................................................................18创新·为时代的英雄们筑屋建所..............................................................................18唯一性的卖点......................................................................................................
