第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共55页俊城浅水湾项目推广策略目录第一部分销售策略......................................................................................................41.销售策略....................................................................................................................41.1销售总策略......................................................................................................41.22005年各阶段推售目标................................................................................41.2.1销售初期（2005.2-3）.......................................................................41.2.2强销期（2005.4-6）...........................................................................71.2.3持销期（2005.7-9）...........................................................................91.2.4第二次强销期（2005.10-12）.........................................................111.3项目销售必备条件........................................................................................111.3.1法律文件.............................................................................................111.3.2现场包装.............................................................................................121.3.3宣传途经.............................................................................................121.3.4销售工具.............................................................................................121.3.5销售策略.............................................................................................131.3.6其他配合.............................................................................................131.4销售方式........................................................................................................141.4.1现场接待（坐盘销售）.....................................................................141.4.2展销会.................................................................................................141.4.3数据库营销.........................................................................................141.4.4中原一二手联动.................................................................................151.4.5外延展示.............................................................................................151.4.6客户联谊会.........................................................................................151.5促销策略........................................................................................................151.5.1折扣.....................................................................................................161.5.2变相折扣汇总.....................................................................................161.5.3宣传造势活动.....................................................................................17第二部分宣传推广策略............................................................................................17第一章、意义·影响力..............................................................................................18标竿·关于俊城·浅水湾的奖项..............................................................................18创新·为时代的英雄们筑屋建所.....................................................................
