促销策划目录1前言..............................................................12市场分析..........................................................13竞争者分析........................................................23.1新乡市凤泉区西鲁堡木器加工厂.....................................................................23.2新恒家具厂.........................................................................................................24目标顾客分析......................................................34.1目标市场定位.....................................................................................................34.2目标顾客特征.....................................................................................................34.3消费行为分析.....................................................................................................34.4目标顾客对产品刺激的敏感点.........................................................................44.5目标顾客获取产品信息的途径.........................................................................45产品分析..........................................................45.1价格.....................................................................................................................45.2材料.....................................................................................................................45.3包装.....................................................................................................................55.4卖点.....................................................................................................................56企业资源分析......................................................56.1企业现状.............................................................................................................56.2品牌状况.............................................................................................................56.3产品现状.............................................................................................................66.4营销状况.............................................................................................................67促销目标..........................................................67.1短期目标.............................................................................................................67.2长期目标.............................................................................................................68促销准备..........................................................68.1准备时间.............................................................................................................68.2宣传形式.............................................................................................................78.3宣传内容.............................................................................................................79促销方案..........................................................79.1活动地点.............................................................................................................89.2活动时间.............................................................................................................89.3活动目的..........................................................................................
