第0页共47页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第0页共47页目录第一章总概论..............................................................................................................................1第二章公司介绍..........................................................................................................................32.1公司基本信息.......................................................................................................................32.2团队简介...............................................................................................................................32.3公司构架...............................................................................................................................4第三章企业发展战略..................................................................................................................63.1第一阶段战略.......................................................................................................................63.2第二阶段战略.......................................................................................................................73.3第三阶段战略.......................................................................................................................7第四章项目介绍..........................................................................................................................94.1培训项目...............................................................................................................................94.2免费项目.............................................................................................................................114.3特色项目.............................................................................................................................11第五章市场分析........................................................................................................................135.1市场介绍.............................................................................................................................135.2目标市场.............................................................................................................................19第六章竞争分析........................................................................................................................216.1竞争对手.............................................................................................................................216.2合作伙伴.............................................................................................................................22第七章销售计划........................................................................................................................237.1销售策略............................................................................................................................237.2定价策略.............................................................................................................................237.3整合营销传播策略.............................................................................................................247.4渠道策略............................................................................................
