创办制造型企业的商业计划书格式FORMATFORTHESETTINGUPOFAMANUFACTURINGBUSINESS2006目录页次执行概要...............................................................................................................................................11.市场营销计划...............................................................................................................................41.1.产品描述..............................................................................................................................41.2.目标细分市场......................................................................................................................51.3.目标市场地区......................................................................................................................61.4.需求分析..............................................................................................................................71.5.供应分析..............................................................................................................................91.6.缺口分析............................................................................................................................101.7.竞争对手的市场营销策略................................................................................................111.7.1.产品策略.....................................................................................................................111.7.2.分销策略.....................................................................................................................121.7.3.促销策略.....................................................................................................................131.7.4.价格策略.....................................................................................................................141.8.项目的市场营销策略........................................................................................................151.8.1.产品策略.....................................................................................................................151.8.2分销策略.....................................................................................................................151.8.3.促销策略.....................................................................................................................161.8.4.价格策略.....................................................................................................................161.9.销售预测............................................................................................................................171.10.用于营销的固定资产........................................................................................................181.11.总营销费用........................................................................................................................192.生产与技术计划......................................................................................................................202.1.生产设施的地点及介绍....................................................................................................202.2.相关生产方式/生产程序..................................................................................................222.3.生产计划.........
