引言..................................................................................................................................................2第1章我国家电行业现状.............................................................................................................2第2章家电业常用的销售模式.....................................................................................................52.1区域多家代理制模式.........................................................................................................52.2区域总代理制模式............................................................................................................62.3直供分销模式....................................................................................................................7第3章国美、苏宁经营策略分析...............................................................................................103.1国美主要经营策略...........................................................................................................103.1.1立足北京,发展全国性家电连锁网络................................................................103.1.2“坚持零售,薄利多销"的经营方式..................................................................103.1.3国美的本地化扩张模式........................................................................................113.1.4与知名家电生产厂家建立长期的战略合作伙伴关系........................................113.1.5国美家电轰炸机进军因特网................................................................................113.1.6大规模地广告促销................................................................................................123.1.7完美的售后服务体系............................................................................................123.1.8尝试以销定产模式................................................................................................123.2苏宁经营策略..................................................................................................................133.2.1迅速扩张...............................................................................................................133.2.2因地制宜...............................................................................................................133.2.3重在管理...............................................................................................................143.2.4苏宁的优势体现....................................................................................................143.2.5华凌、苏宁联手打天下........................................................................................143.2.6苏宁两头扩张........................................................................................................153.3国美、苏宁比较..............................................................................................................15第4章国美、苏宁对家电业的影响...........................................................................................174.1国美、苏宁等电器集团的规模化发展顺应了家电业销售专卖化的趋势...................174.2苏宁国美等家电流通业巨头纷纷与制造业厂商签订“战略合作条约”,制造业和流通业形成有分化的分工协作成为一种必然趋势.............................................................19第5章从国美、苏宁看量...