房地产销售管理操作全程一、总则.................................................................................................................................................2二、计划管理.........................................................................................................................................4（一）、销售年度计划.................................................................................................................4（二）、销售月度计划.................................................................................................................4附件1：年月度销售收入计划表..............................................................................5(三)、营销费用计划......................................................................................................................5附件2：年月月度销售费用资金需求计划表............................................................6三、营销推广管理.................................................................................................................................7（一）、销售策划及推广程序和内容.........................................................................................7附件3：推介会操作办法....................................................................................................11附件4：认购与开盘活动规则............................................................................................12附件5：样板房布置要点....................................................................................................13附件6：楼书制作要点........................................................................................................14附件7：房展会参展办法....................................................................................................14附件8：房地产新闻发布会................................................................................................15(二)、价格策略及项目销售定价办法........................................................................................15附件9：商品房销售窗口表(报物价局备案用)..................................................................17（三）、广告媒体发布及评价办法.......................................................................................２０附件10：广告信息反馈汇总..........................................................................................２１（四）、房屋交付标准的确定办法.......................................................................................２２(五)公关危机应对原则............................................................................................................２２四、销售手续的办理.......................................................................................................................２３（一）楼盘案名的确定及地名办的批准...............................................................................２３(二)房屋销售预测量办法及误差处理办法.............................................................................２３(三)《商品房销售许可证》的办理........................................................................................２４(四)按揭抵押收件的办理........................................................................................................２５（五）、商品房价格备案办法......................
