2010年呼和浩特购房者消费行为调查报告1目录第一部分调查说明........................................................-4-1．调查时间........................................................................................................................-4-2．调查城市........................................................................................................................-4-3．调查目的........................................................................................................................-4-4．调查方式与对象............................................................................................................-5-5.样本解析..........................................................................................................................-5-第二部分呼和浩特购房者消费行为调查..........................................61.购房者认知..........................................................................................................................61.1房价认知....................................................................................................................61.2政策认知....................................................................................................................81.3拐点认知..................................................................................................................102.需求意向............................................................................................................................112.1计划购房时间...........................................................................................................112.2购房次数...................................................................................................................112.3购房原因..................................................................................................................123.支付能力及方式................................................................................................................133.1支付方式..................................................................................................................133.2首付款比例..............................................................................................................133.3可承受总价..............................................................................................................143.4可承受单价..............................................................................................................144.产品偏好............................................................................................................................164.1影响因素..................................................................................................................164.2偏好面积..................................................................................................................164.3偏好户型..................................................................................................................174.4结构组合..................................................................................................................184.5公共配套..................................................................................................................184.6信息渠道............................
