长春工业大学大学生“金点子”创业创意大赛项目计划书一、执行总结.............................................41.1公司简介.............................................41.2市场描述.............................................41.3投资与理财...........................................51.4管理团队.............................................61.5整体项目进程.........................................6二、项目背景.............................................7三、产品与服务...........................................83.1产品与服务...........................................83.2产品性能.............................................93.3优劣比较.............................................93.4价值评估............................................103.5应用前景............................................103.6未来规划............................................10四、市场与竞争分析......................................114.1宏观环境分析.........................................124.2竞争环境分析.........................................134.3企业结合评价.........................................15五、市场营销.............................................155.1目标市场.............................................165.2定价策略.............................................16第2页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共51页5.3战略伙伴建设.........................................165.4营销渠道分析.........................................165.5推广策略.............................................17六、公司战略.............................................176.1公司愿景.............................................176.2发展战略.............................................186.3人力资源战略.........................................216.4企业文化建设.........................................22七、管理框架.............................................237.1公司性质.............................................237.2组织形式.............................................237.3部门职责及配置.......................................247.4知识产权管理........................................257.5人力资源管理.........................................267.6员工持股.............................................26八、生产管理.............................................278.1生产要求.............................................278.2厂址选择.............................................278.3成本控制.............................................278.4质量管理.............................................28九、投资分析.............................................289.1股份结构及规模.......................................289.2资金来源及应用.......................................28十、财务分析.............................................29第3页共51页第2页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共51页10.1主要财务分析........................................2910.2销售预测............................................3010.3成本费用核算........................................3110.4利润预测表..........................................3210.5资产负债表..........................................Error:Referencesourcenotfound10.6现金流量表..........................................Error:Referencesourcenotfound第4页共51页第3页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共51页一、执...
