华容县华奥房地产建设项目华容县华奥房地产建设项目可可行行性性研研究究报报告告编制单位:岳阳华奥纺织有限公司编制单位:岳阳华奥纺织有限公司二〇一三年五月二〇一三年五月华容县华奥房地产项目可行性研究报告目录第一章总论.......................................31.1项目概述...................................................................................................................................31.2主要建设内容及规模.................................................................................................................41.3可行性研究依据与范围.............................................................................................................41.4主要经济技术指标.....................................................................................................................51.5研究结论.....................................................................................................................................6第二章项目建设背景及必要性.......................72.1项目建设背景..............................................................................................................................72.2项目建设必要性........................................................................................................................10第三章市场分析与定位............................123.1市场投资环境..........................................................................................................................123.2市场需求分析..........................................................................................................................163.3市场供给分析..........................................................................................................................183.4营销策略.................................................................................................................................20第四章项目选址与建设条件........................244.1项目选址.................................................................................................................................244.2建设条件.................................................................................................................................25第五章项目实施方案..............................305.1设计原则.................................................................................................................................305.2建设项目的定位.......................................................................................................................30第六章环境影响评价..............................356.1编制依据.................................................................................................................................356.2环境影响分析..........................................................................................................................356.3环境保护措施..........................................................................................................................376.4环境影响分析结论..................................................................................................................41第七章项目节能..................................427.1合理用能标准和节能设计规范...............................................................................................42...