第1页共100页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共100页康泰佳苑商业策划报告第2页共100页第1页共100页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共100页国中机构2005-4-15目录【壹】背景篇一、项目基本情况概述·····················································································4二、开发商介绍······························································································5三、项目初步研判···························································································5四、商业研究思路···························································································7【貳】市场篇一、宏观环境分析·························································································13二、商业环境分析·························································································24三、马鞍山写字楼现状及趋势分析····································································66【參】研判篇一、项目总体定位原则···················································································72二、项目SWOT分析·····················································································72三、商业的运做模式分析················································································74【肆】定位篇一、定位设想·······························································································78二、功能定位·······························································································78三、档次定位·······························································································85四、客群定位·······························································································85五、竞争定位·······························································································86六、经营定位··························································...
