营销管理计划目录1概述.......................................................................................11.1公司简介................................................................11.2概况........................................................................31.3主要影响................................................................51.4商业理念................................................................62组织结构...............................................................................82.1管理及人员............................................................82.2团队主要组成........................................................82.3年度人员分析与费用............................................92.4管理机构................................................................93产品组合.............................................................................103.1选择产品组合......................................................103.2销售预测..............................................................123.3分析当前产品组合..............................................124市场分析.............................................................................204.1市场分析..............................................................204.2目标市场..............................................................214.3市场研究计划......................................................245分销与服务.........................................................................265.1分销职能的构成..................................................265.2目前销售渠道分析..............................................275.3客户服务与支持..................................................286竞争.....................................................................................296.1当前产品组合的竞争地位..................................296.2我们主要的竞争对手..........................................316.3采取的对策..........................................................317广告与促销.........................................................................327.1目标与策略..........................................................327.2下一年的媒体组合..............................................337.3广告代理信息......................................................347.4下一年广告效果评测..........................................348营销人员.............................................................................358.1营销员工数..........................................................358.2理想的销售团队..................................................368.3非销售人员..........................................................368.4200年营销人员费用...........................................378.5人力资源发展计划..............................................389优势劣势分析.....................................................................409.1优势......................................................................409.2劣势......................................................................419.3问题和可能性......................................................4110目标与策略.......................................................................4210.1概述....................................................................4210.2介绍：新产品组合............................................4210.3...
