郑州航空工业管理学院企业战略管理论文2012届土木工程（道路桥梁）专业51班级题目企业战略管理论文姓名刘蕾学号100995110指导教师尹润锋职称讲师二О一一年六月一日内容摘要学习了《企业战略管理》课程，我迫切希望运用既得的知识对家乡企业—内黄县永恒建筑安装有限责任公司进行企业的分析与战略制定。通过对中国企业建筑行业大背景和河南省当下环境的分析，以及企业本身外部环境分析（包括宏观环境分析、竞争环境分析、机遇和威胁总结）、内部环境分析（资源能力分析、企业价值链分析、企业内部环境的优劣势）以及SWOT综合大分析，针对分析结果对企业制定了相关的战略，并提出相关的建议。通过系统的内部、外部环境分析，捋清了企业目前发展的状况及存在的问题。有助于企业以后有针对性地发展运营。提出的可行性的发展战略，具有极其重要的指导意义。通过这套策略的实施，将有助于企业更好的发展并开辟出一道崭新的光景，促进其整体优化发展，使之在二十一世纪的竞争环境中充满生机与活力关键词：企业；分析；战略；发展；建筑AbstractTostudythestrategicmanagementofcourse,iwaseagertouseofthealreadyacquiredknowledgefortheirenterprises—EternalConstructionLimitedLiabilityCompanyofNeihuangCountytotheanalysisandstrategy.Theconstructionindustrylargechineseenterprisesandhenanandenvironmentalanalysis,theenterpriseitselfandtheexternalenvironment,includinganalysis（macro-environmentandcompetitiveenvironmentanalysis,opportunitiesandthreatstosummarize），Internalenvironmentalanalysis（capacityanalysis,thevaluechainanalysis,thecorporationsinternalenvironmentofpotential）andswotanalysis,comprehensiveandlargeenterprisestoanalyzetheresultsoftheirrelevantstrategyandproposerelevantproposal.Throughthesystemofinternalandexternalenvironmentanalysis,smoothedoutthedevelopmentofenterprisesatpresentsituationandproblems.promotestherighttodevelopmentaftertheoperation.thefeasibilityofthedevelopmentstrategy,averyimportantguidingsignificance.throughthispolicyenforcement,willcontributetobetterenterprisedevelopmentandopeningupanew,andpromotetheoptimizationoftheoveralldevelopmentinthe21stcenturyisfullofvitalityandlife.Keywords：EnterprisesAnalysisStrategyDevelopmentArchitecture目录一绪论.....................................................................................................11.1中国建筑行业现状及未来发展......................................................................11.2对建筑企业战略分析的原因及作用............................................................21.3内黄县永恒建筑安装有限责任公司概况......................................................3二外部环境分析.....................................................................................52.1宏观环境因素分析（PEST）..........................................................................52.2竞争环境分析.................................................................................................52.3六种力量与企业盈利能力的关系..................................................................82.4外部因素评价矩阵.........................................................................................8三内部环境分析.....................................................................................93.1企业资源与能力分析.....................................................................................93.2价值链分析...................................................................................................123.3内部环境总结.........................................................................
