战略管理案例集忻展红主编北京邮电大学经济管理学院2002年3月前言........................................................................................................................................2案例1：电信服务业未来场景分析....................................................................................2一、案例正文...................................................................................................................................2二、提示............................................................................................................................................2案例2：史威可公司.............................................................................................................2一、史威可公司...............................................................................................................................2二、业务范围...................................................................................................................................2三、组织结构...................................................................................................................................2四、沙尘过滤器的计划...................................................................................................................2五、固体控制设备的功能...............................................................................................................2六、油井服务业...............................................................................................................................2七、竞争者概述...............................................................................................................................2八、战略决策...................................................................................................................................2案例3：强生公司.................................................................................................................2一、医院用品行业...........................................................................................................................2二、J&J的决策................................................................................................................................2案例4：AGFA公司............................................................................................................2一、背景介绍...................................................................................................................................2二、提出问题...................................................................................................................................2三、战略决策...................................................................................................................................2四、实际结果...................................................................................................................................2案例5：南海晚报经济发展公司........................................................................................2一、初始创业阶段...........................................................................................................................2二、转型发展阶段..........................................................................................
