招华尖岗山土地开发策略目录目录...................................................................................................................I第一部分土地开发策略.........................................................................51.问题的提出及解决...................................................................................52.综合开发的必要性...................................................................................63.综合开发策略............................................................................................73.1综合开发模式选择..........................................................73.2综合开发模式实施要点..................................................104.集中开发策略..........................................................................................124.1开发片区位置选择........................................................124.2集中开发模式..............................................................135.现已取得宗地开发策略........................................................................146.后续出让土地建议.................................................................................15第二部分项目分析.................................................................................221.项目地盘解析.......................................................................................221.1地理位置及周边环境.....................................................221.2项目用地条件..............................................................241.3项目交通条件..............................................................251.4项目周边配套设施........................................................272.项目SWOT分析...................................................................................292.1优势分析....................................................................292.2劣势分析....................................................................302.3机会分析....................................................................312.4威胁分析....................................................................32第三部分项目定位.................................................................................331.项目发展主题定位.................................................................................332.档次定位...................................................................................................373.产品定位...................................................................................................383.1建筑类型定位..............................................................383.2户型面积定位..............................................................404.客户定位...................................................................................................41附录项目发展背景研究.......................................................................451.深圳市城市发展状况............................................................................451.1深圳市国民经济发展概况..............................................451.2深圳市总体规划及发展概况...........................................471.3宝安区国民经济发展概况..............................................511.4宝安区规划及发展概况..................................................522.深圳市房地产宏观市场概况.................................
