创业比赛计划书—华链物流咨询有限公司挑战杯目录1.执行总结......................................................................................................................................11.1公司...................................................................................................................................11.2市场...................................................................................................................................11.3投资与财务........................................................................................................................11.4公司性质............................................................................................................................22.项目背景......................................................................................................................................22.1行业背景............................................................................................................................22.2项目背景............................................................................................................................52.3服务概述............................................................................................................................62.4公司发展前景....................................................................................................................73.市场机会......................................................................................................................................93.1市场分析............................................................................................................................93.1.1行业背景分析........................................................................................................93.1.2需求分析................................................................................................................93.1.3竞争分析..............................................................................................................103.2企业定位与目标客户群分析..........................................................................................123.2.1区域定位..............................................................................................................123.2.2服务对象行业定位分析......................................................................................133.2.3目标客户群..........................................................................................................144.市场营销....................................................................................................................................144.1业务分析..........................................................................................................................144.1.1主要业务概述：..................................................................................................144.1.2主要业务流程流程..............................................................................................15图8主要业务流程图..................................................................................................154.1.3服务策略：物流服务差异化策略......................................................................154.2.价格策略：........................
